Heineken's strategy related to environmental protection, sustainability, and responsible consumption aims to make the company group the „greenest” brewer in the world.
Author: Judit Hajdu
Her original qualification is as a landscape architect. As a marketing coordinator for multinational agricultural companies, she gained practical knowledge of various areas of marketing. She is particularly interested in the world of corporate communication, and brand building is closest to her heart. She successfully completed the Executive MBA in Digital Marketing at Budapest Metropolitan University and is currently a student in the METU MBA Master's program.
S.Ö.R. – or Social „Evergreen” Responsibility at Heineken
We gathered how much the Heineken marketing agency did during Covid-19.
Career choice 2.0
How does a student of the field view the METU Executive MBA Digital Marketing program?