Business::Article Marketing
This is the – contains traces of truth – marketing year-end review 2025. With your tacit consent, I will now take you on a journey to show you the world through my eyes. I won't say, come with me into the trees, let's lie down on the grass and let the hours pass. I can only dare to show glimpses of that with the sound of caffeine and laptop fan buzzing...
The Caspian whip snake was named the reptile of the year. Domestic political life continued its nosedive. Tyson survived the boxing match he took on against his grandson for twenty million dollars. The forint tore through the next red ribbon, the four hundred, with the momentum recognized last year. That was the year. For some, the priest; for others, the duvet.
How much does the examination and analysis of emotion-driven consumer decisions contribute to marketing strategy?
I closed last year's #marketingpunk annual review with: „…there will be plenty of challenges, that's not in question.” Let's see how the year unfolded in this light!
How do you recognize a veteran marketer?
The world's first banner advertisement was ordered and used by AT&T on October 27, 1994. People clicked on it in a crazy way by today's standards.
Our profession is small, everyone knows everyone. We are few, or perhaps many, it's a matter of perspective. Those of us who do it push the gas properly, and the deadline is our best friend.
Or what does it feel like to be a marketer?
Most businesses find it difficult to let go of marketing tasks and commit to an agency. The most common reason for this is that many are not aware of exactly which activities can be outsourced.
We show what the secret to the success of the Budapest Metropolitan University (METU) marketing master's program is according to the students!
1. As a consequence of the COVID-19 pandemic that began in early 2020, companies had to face numerous challenges – alongside significant transformations in business operations, consumer habits and decision-making processes also changed markedly.
This year (too) was about adapting. Let's be honest: sometimes we succeed, sometimes we don't. What is certain is that both last year and this year attempted to teach us something. Throughout 2021, we witnessed incredibly rapid changes. Or we suffered them. Or we initiated them. • We saw functioning businesses go bankrupt. New businesses were built…
With Christmas approaching, what can an advertising professional suggest so that it doesn't seem simply hypocritical?
Perhaps many have already heard of dynamic creative optimization (DCO) systems, but perhaps few have been able to apply them in their work. Does this solution disrupt the marketing profession? Perhaps, yes.
The best marketing films and series include works such as Mad Men, The Founder, or How To Make it in America.
Known for its high-quality essential oils and natural cosmetics, Aromax launched its joint campaign with MyForest, which promotes community reforestation, in December.
This year was a test of quick adaptation. There were big blows and we had the opportunity to react to them. As a marketer, I can say this: one thing is for sure, there was no shortage of excitement and faceplants.
In 2018, after nearly thirty years, our favorite character moved back into the huge McCallister house.
Communication activities that affect multiple senses result in a better return on investment for the marketing budget than if you only used one channel.
It's easier with beer and Túró Rudi: this is how the Hungarian advertising market reacted to the coronavirus.
