397 crisis situations were collected and analyzed by Hungarian PR professionals
Category: Public Relations
#marketingpunk annual review 2022
No worries, not only bad things happened in 2022. It just turned out that we didn't know we didn't have enough problems.
Is the magazine market really dead?
An exciting new player has entered the domestic magazine market, the interactive Growth Magazine
Christmas gift from space
During one of the most influential live TV broadcasts in the world, the Apollo 8 astronauts sent messages to the earthlings with verses from the Book of Genesis
The incident of 3411
United Airlines, one of the largest airlines in the United States, spent more in 2017 to keep itself away from PR scandals than to launch airplanes.
The battle between Greenpeace and Nestlé
...or why community conflict resolution is important?
Does a good beer bring anyone to common ground?
Heineken brings together those who see the world completely differently
The Leica scandal
…or is it certain that bad PR is still PR?
Do you tilt, endure, or rather love your trolls?
The troll phenomenon today permeates both private life and business. According to Pew Research's comprehensive study from 2017, they pose a global threat to the free internet.
PR is not rocket science, but your grandma's chicken soup
PR is not rocket science – as one of my senior colleagues once put it – yet it is not suitable for everyone, especially in the absence of theoretical knowledge and practical experience.
„I am fine. I walk on the ground, I look at the sky.”
The Hungarian religious orders launched an integrated marketing communication campaign in 2015 to promote the monastic life.