What does the success of testosterone-boosting dietary supplements reveal about us?
Author: Dr. Rita Szabó
Dr. Szabó Rita epidemiologist, health communication and marketing expert. Marketing interests her not as a toolset, but as a cultural phenomenon. In her writings, she examines how brands shape identity, our decisions, and social norms – whether it is about health communication, personal branding, or modern performance culture.
This is not sex. This is bad branding.
The anatomy of non-consensual personal branding, or only build your personal brand with your penis if you are a porn star.
This is how to build a love brand, or the paradox of a developing brand
When the business is already a love brand, but the marketing is still learning how to showcase it...
Here are the pharmaceutical marketing trends for 2024
In 2024, industry marketing will undergo further development and transformation. At the center of this process is artificial intelligence (AI), which significantly reshapes pharmaceutical companies' approach to marketing strategies.
The role of „correct” writing in marketing
Can a grammatically incorrect sentence structure or improper spelling assist in conveying brand messages?
The possible role of TikTok in pharmaceutical marketing
In recent years, the TikTok video-sharing app has become extremely popular even in politics, so pharmaceutical marketing cannot do without its application.
PickItUpProtectIt!
The educational campaign promoting safe medication use was launched by young pharmacists in 2018.
HIV in View – A coalition for change
1. The free photo collection from Shutterstock and ViiV Healthcare showcases the everyday lives of people living with HIV in different parts of the world.
Pharmacies as independent brands
The brand is undoubtedly one of the most important assets of the company, so it is important for pharmacies to create a stable, value-generating brand that „withstands” changes and maintains its „strength,” leading to a consistent and unified brand presence.
Neuromarketing techniques in pharmaceutical advertisements
The competition in the pharmaceutical industry is strong, so effective advertising is essential for „engaging” consumers. One innovative, rapidly evolving advertising technique is neuromarketing, which applies the results of neuroscience.
The unsolved Tylenol murders
In September 1982, seven people aged between 12 and 35 died suddenly in Chicago. The only common factor in the deaths was that they had all taken a popular over-the-counter pain relief capsule, Tylenol, beforehand.
The impact of the COVID-19 pandemic on pharmaceutical marketing
1. As a consequence of the COVID-19 pandemic that began in early 2020, companies had to face numerous challenges – alongside significant transformations in business operations, consumer habits and decision-making processes also changed markedly.
The story of the blue pill,
How did Viagra change pharmaceutical marketing?
Condom marketing over 50?
Age is not a condom – safe sex applies to everyone.