In 2024, industry marketing will undergo further development and transformation. At the center of this process is artificial intelligence (AI), which significantly reshapes pharmaceutical companies' approach to marketing strategies.
Tag: pharmaceutical marketing
The possible role of TikTok in pharmaceutical marketing
In recent years, the TikTok video-sharing app has become extremely popular even in politics, so pharmaceutical marketing cannot do without its application.
The handbook titled Marketing and PR Activities in Healthcare has been published
Dr. Norbert Katona and Dr. Rita Szabó have compiled the most important topics of healthcare marketing and public relations into a groundbreaking handbook.
The impact of the COVID-19 pandemic on pharmaceutical marketing
1. As a consequence of the COVID-19 pandemic that began in early 2020, companies had to face numerous challenges – alongside significant transformations in business operations, consumer habits and decision-making processes also changed markedly.
The story of the blue pill,
How did Viagra change pharmaceutical marketing?