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Tag: marketing
Book marketing case study
How do you recognize a veteran marketer?
The BeContent Podcast returns with a new season
In professional discussions, it often comes up where people get their information from and how they keep their marketing knowledge up to date. Alongside social media sites, online magazines, and conferences, more and more people are also mentioning podcasts and talk shows.
The role of „correct” writing in marketing
Can a grammatically incorrect sentence structure or improper spelling assist in conveying brand messages?
What is artificial intelligence used for in marketing?
Artificial intelligence has recently entered our lives, but it is already carving out countless paths in the world of online marketing and advertising.
Where is it worth for a restaurant to advertise itself?
This is how to choose the most effective marketing tools when running a restaurant!
Shadow World or the Reality of the Metaverse
There is a second world beyond the physical. In other words... there are multiple worlds, but their intangibility is similar. Don't be alarmed, this is not about spiritual soul guidance, but rather an introduction to the phenomenon of the metaverse.
We asked artificial intelligence about the future of marketing
1. The world of marketing is undergoing constant change, and technological innovations do not spare this industry either. What does the future hold, what trends should we pay attention to, and what should we ignore?
The possible role of TikTok in pharmaceutical marketing
In recent years, the TikTok video-sharing app has become extremely popular even in politics, so pharmaceutical marketing cannot do without its application.
Was this the lowest point? The evaluation of the 2022 marketing trends
1. I have been creating the digital YearCompass for the fifth year on the marketing secrets blog, but I have never had to evaluate such a turbulent, rough, and unpredictable year.
#marketingpunk annual review 2022
No worries, not only bad things happened in 2022. It just turned out that we didn't know we didn't have enough problems.
The handbook titled Marketing and PR Activities in Healthcare has been published
Dr. Norbert Katona and Dr. Rita Szabó have compiled the most important topics of healthcare marketing and public relations into a groundbreaking handbook.
Trapped in the like-addiction
1. Effectiveness beyond likes, or do we really attribute too much importance to feedback?
Brand diversion Wendy’s style
…or how much is the world's most shared Tweet worth? Carter Wilkerson already knows the answer: definitely 1 year of Wendy’s food…
Why should we deal with TikTok?
Exactly for the same reason as it was necessary with Facebook ten years ago, and because TikTok will become Facebook's only competitor as an unavoidable platform in the future.
More than more than
In the past few months, I have noticed a strange phenomenon. It seems that every brand has started using the slogan „More than”.
Real Time Stress, our new colleague
Our profession is small, everyone knows everyone. We are few, or perhaps many, it's a matter of perspective. Those of us who do it push the gas properly, and the deadline is our best friend.
The Bamba Marha burst into the NFT market with a golden burger.
In May, the country's first NFT marketing campaign took place, and we show the results!
Neuromarketing techniques in pharmaceutical advertisements
The competition in the pharmaceutical industry is strong, so effective advertising is essential for „engaging” consumers. One innovative, rapidly evolving advertising technique is neuromarketing, which applies the results of neuroscience.
M, like marketer
Or what does it feel like to be a marketer?