Technological development has fundamentally changed the operation of almost every industry, and the advertising profession is no exception.
Tag: advertising history
KreaTúra: this is what happens when two marketers take you into the woods
A marketing communication podcast titled "Kreatúra" was launched by two advertising professionals: Pál Hegedűs and Péter Jacsó.
In Search of Advertising Legends – Part One
A small, ugly, and German car sets off to conquer America.
His Master’s Voice – the adventurous story of an iconic logo
or how Nipper became the most famous Jack Russell terrier in advertising history?
How do we break the monotony of Advertising Land?
The honest and entertaining handbook of McCann Erickson Budapest makes the process of creating advertisements more human.
„You would hardly think that they were made by humans”
In Omega's 2013 image film, our world is nothing but a mechanical watch movement, which is a perfect masterpiece both in its parts and as a whole.
„Royal furniture Royal chassis, the best on a Royal bed...”
The advertisement poem, as applied art
9 dollars for 9 seconds – The world's first TV commercial
The first commercial television advertisement aired on July 1, 1941, at 2:29 PM in the United States.
Love your agency like this!
David Ogilvy's advice for the client side
The secret-keeping advertising medium – the story of the letter-sealing advertising stamp
In the 19th century, the sealing advertisement stamp appeared in German territory, competing with the matchbox label for the title of the smallest mass-produced advertising medium.
From grievance to cathedral – the first complaint choir was formed 12 years ago
In 2005, Birmingham hosted the first complaint choir – since then, people have gathered in numerous locations, including Budapest, to transform their grievances into uplifting, creative energy within the framework of an artistic project.
Perfume and Transcendence – Perfume Advertisements Through the Eyes of a Value Research Scientist
Elemér Hankiss (1928-2015) philosopher, sociologist examined the relationship between myths and perfumes in his book titled The Human Adventure. He interpreted perfume advertisements within a kind of mythological system, identifying ancient symbols and archetypes.
The witch whose marketers were good – The Blair Witch Project story
There are few cult horror films like The Blair Witch Project, which was made for a total of $35,000 (in Hungarian: Ideglelés). Not only the film but also the marketing strategy used for its promotion is quite witch-like.
„Imagine...” – when minimalism stimulates the imagination
In the advertising campaign of the Hamburg agency Jung von Matt, simple LEGO bricks demonstrate how amazingly creative the human mind is.
The legend of MÜSZI
A tale about the man in the hat, who snapped his fingers and the whole country was stirred up.
„It brings out the best in us” – Audi's beautiful tale of the old astronaut.
The Audi R8 advertisement presented at the 2016 Super Bowl stood out not only for its astonishing (90 sec) length among the typically strong advertising field. This spot is a true work of art: a moving, powerful, and inspiring tale of a retired astronaut who takes us all to the skies…
„Blow the smoke in their face and they will follow you anywhere” – Sexism in advertisements
Sexist advertising that is based on differing gender roles, objectifying women, portraying them as weak, second-class, and the plaything of men emerged in America in the 1950s.
„Information is ammunition”
In 2014, an organization representing Canadian journalists (CJFE) drew attention to the importance of press freedom and the destructive power of information with a thought-provoking advertising campaign.
„Because our marketing is good”
This is what the coolest August advertisement in Forbes looks like!
Can a Biedermeier chair be sexy? This is how the 244-year-old BÁV builds its brand
The campaign with which BÁV, Hungary's oldest company, first stepped out of its comfort zone.