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The Hungarian marketing blog since 2017. Stories from the world of advertising, marketing, and communication.

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Author: Zoltán Sipos

The leading domestic copywriting and content marketing agency, the managing director of Kreatív Kontroll, a marketing trainer, and interim marketing manager. Each month, more than 1000 pages of text pass through his hands, and he is the publisher of the only printed content marketing magazine, Kontent. On his professional blog, he analyzes the possibilities of copywriting as a profession and content marketing as an approach.

How valuable is the marketing profession to society?

Posted on 2022-01-212023-11-23 By Sipos Zoltán

According to a recent study, the marketing professional is only preceded by the public worker.

Advertising and ethics

Posted on 2021-09-292023-08-10 By Sipos Zoltán

Two weeks ago, I spoke as an invited guest about the ethical issues in the marketing profession at the family day of the Eucharistic Congress on Margaret Island.

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