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The Hungarian marketing blog since 2017. Stories from the world of advertising, marketing, and communication.

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Author: Pál Hegedűs

Marketing communication professional, founder of Brandventure Advertising Agency. He gained nearly 20 years of professional experience at domestic FMCG companies and then further utilized it at advertising agencies. His area of expertise is trade marketing and category management solutions. Good stories drew him into the world of marketing and continue to excite him. He is obsessed with innovative advertisements and collects forward-looking creations from all sources. In his free time, he draws inspiration from the world of vintage cars, vinyl records, and fountain pens.

Metal-coated gold cockroach and Pop&Roll

Posted on 2024-05-172024-05-17 By Hegedűs Pál

The guest of the KreaTúra Marketing Podcast in May is Miklós Kiss, designer-artist, whose latest installation has made a big impact in Budapest.

God be with you offline marketing?

Posted on 2023-05-232023-06-02 By Hegedűs Pál

Advertising agency websites and promotional materials almost exclusively offer online marketing solutions, just like the marketing courses available on the market. The question arises: is offline marketing knowledge worth nothing anymore?

How popular is the Twitter platform in our country?

Posted on 2022-11-192024-04-11 By Hegedűs Pál

Cute kittens and chirping birds – The Twitter usage habits of Hungarian companies

Brand diversion Wendy’s style

Posted on 2022-09-272026-02-26 By Hegedűs Pál

…or how much is the world's most shared Tweet worth? Carter Wilkerson already knows the answer: definitely 1 year of Wendy’s food…

5 Sas István commercials that millions have been waiting for in front of their TV sets

Posted on 2022-04-072023-08-10 By Hegedűs Pál

In the memorable commercials of our childhood, the common link is creativity and the legendary director, Sas István.

Merry Christmas even to the marketers!

Posted on 2021-12-202022-11-10 By Hegedűs Pál

With Christmas approaching, what can an advertising professional suggest so that it doesn't seem simply hypocritical?

The Socrates of San Francisco (Part 2)

Posted on 2021-09-132023-08-10 By Hegedűs Pál

The technology of the Gossage Ad Platform is a precursor to what we now call content marketing.

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The Socrates of San Francisco

Posted on 2021-06-102023-08-10 By Hegedűs Pál

The story of Howard Gossage and a wildly groundbreaking advertisement

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In the footsteps of advertising legends – Part Two

Posted on 2021-03-022023-08-10 By Hegedűs Pál

What makes the Volkswagen Beetle Think Small campaign so special?

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In Search of Advertising Legends – Part One

Posted on 2021-01-272023-08-10 By Hegedűs Pál

A small, ugly, and German car sets off to conquer America.

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So chill out when Friday comes!

Posted on 2020-05-272022-09-01 By Hegedűs Pál

From an agency perspective on the phone calls ringing on Friday afternoon

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6+1 tested recipes on how to drive your graphic designer crazy

Posted on 2019-12-062023-08-10 By Hegedűs Pál

Here are the most effective body shots – we show you what to pay attention to!

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His Master’s Voice – the adventurous story of an iconic logo

Posted on 2019-09-182023-08-10 By Hegedűs Pál

or how Nipper became the most famous Jack Russell terrier in advertising history?

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The Hungarian marketing and advertising blog since 2017. Stories from the world of advertising, marketing, and communication | Long live advertising, the original lie, and the creativity that changes light conditions! I Copyright © 2026. All rights reserved

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