Communication activities that affect multiple senses result in a better return on investment for the marketing budget than if you only used one channel.
Author: Viktoria Oláh
Her career started 25 years ago as a TV advertising time seller. She gathered most of her professional experience during a substantial 15 years at the Mindshare media agency, working as a media planner with clients from various industries. She was among the first to implement integrated campaigns. In the past 8 years, she has also excelled in PR and corporate internal communication on the advertiser's side, but advertising remains her favorite. She has been the communications director of Canon Hungary for 3 years.
Why is the choice of the METU Executive MBA Digital Marketing program a good decision?
The answer is simple: because it is relevant.
This is what a multi-purpose campaign looks like – simply
In Canon's 2017 winter campaign, instead of the usual product communication, it showcased everyday moments.