When I applied for the METU Executive MBA Digital Marketing economist program, I was not looking for a new profession.
Author: Sinkovits Ingrid
He started his career as an economist and then worked for more than 15 years in senior management positions in the economic sector. Based on his business and managerial experience, he turned to digital marketing, where he obtained an Executive MBA in Digital Marketing and then a qualification as an Artificial Intelligence Marketing specialist. As the managing director of BrandFlow Marketing Ltd., he is involved in the design of websites and online stores, digital marketing, and the development of AI-based business solutions. He is convinced that marketing is not a separate field but a reflection of a business's operations.