Around 1970, even in the developed West (pronounced USA), there was no such thing as someone buying chicken based on a brand name... CHICKEN. Chicken is chicken. That's it. Nothing more. People bought whatever was available in the store. No matter how much you craved chicken, you had no brand preference – thus no brand loyalty either. Then came a copywriter named Ed McCabe.
This is the – contains traces of truth – marketing year-end review 2025. With your tacit consent, I will now take you on a journey to show you the world through my eyes. I won't say, come with me into the trees, let's lie down on the grass and let the hours pass. I can only dare to show glimpses of that with the sound of caffeine and laptop fan buzzing...
The Caspian whip snake was named the reptile of the year. Domestic political life continued its nosedive. Tyson survived the boxing match he took on against his grandson for twenty million dollars. The forint tore through the next red ribbon, the four hundred, with the momentum recognized last year. That was the year. For some, the priest; for others, the duvet.
I closed last year's #marketingpunk annual review with: „…there will be plenty of challenges, that's not in question.” Let's see how the year unfolded in this light!
No worries, not only bad things happened in 2022. It just turned out that we didn't know we didn't have enough problems.
This year (too) was about adapting. Let's be honest: sometimes we succeed, sometimes we don't. What is certain is that both last year and this year attempted to teach us something. Throughout 2021, we witnessed incredibly rapid changes. Or we suffered them. Or we initiated them. • We saw functioning businesses go bankrupt. New businesses were built…
This year was a test of quick adaptation. There were big blows and we had the opportunity to react to them. As a marketer, I can say this: one thing is for sure, there was no shortage of excitement and faceplants.
Last night, the new Gmail logo unexpectedly arrived – thus, Google's email service also received the green-yellow-red-blue color combination.
„Content is king” has been on the agenda for years. Is it starting to get boring? I know. It is for me too. In today's article, I will unravel the handwritten and encrypted code shrouded in the mists of the past – and along with it, I will outline where this whole „the content is king” trend came from.
Gábor Nagy, an SEO expert, promises in today's article to lift the camouflage veil. The victim: a hidden SEO competitor.
Have you ever wondered what the secret is of successful SEO experts? In today's article, we will lift the veil and you will find out what dark secrets they hide!
