How can greenwashing pull your brand back, and why will trust be the most important capital in marketing?
Author: Tamara Kulcsár
Marketing manager, with over ten years of experience in the world of communication and brand building. His background in acting and journalism contributes to this. Since he has also gained experience within the industry in marketing, he knows exactly how to address different markets and audiences. He has worked on building employer branding programs, developing and implementing complete marketing strategies, while also managing campaigns, events, and PR appearances.
Creativity behind the numbers
Why do we remember certain advertisements for years while forgetting others by the end of the commercial break? The answer is not always the annoying jingle, but rather creativity.