How a pyrotechnic accident became a media story – and why so many legends grew around it?
Author: Csaba Kiss
Marketing communication expert, advertising professional.
10 advertising media marketing tools that today's marketers don't even recognize by name
Ten advertising media, ten stories, or an unconventional walk through the Secret Museum of Marketing.
Szilárd Béres: This is what the future of the Hungarian advertising and marketing industry will look like
Get to know Béres Szilárd's 2-5-10 year marketing roadmap: this is the secret to competitiveness for the next decade!
Light and Message: The marketing secrets of Budapest's neon advertisements
Under the microscope: the golden age and brilliant messages of capital city neon advertisements.
The most memorable advertisements of National Geographic from the ’60s and ’70s
This is how National Geographic's advertisements shaped consumer desires – storytelling, visuality, and legendary brands in the era's most authentic printed magazine.
Crisis Communication 2024: Lessons from 450 crisis situations in the Hungarian market
Significant increase in the number and severity of crisis situations – this is how domestic crisis communication evolved in 2024
MediaSales: 18 years of professional passion and innovation in media sales
How MediaSales shaped the media and digital marketing market – personal experiences from the Metropolitan University.
The first Hungarian advertising agency and the beginnings of modern advertising in Hungary
One of the first domestic advertising agencies was founded by József Blockner in 1891, and then his son, Izidor, flourished the business – their operations are closely linked to the spread of modern advertising.
Christmas book recommendation! Andy Nairn: The Strategy of Luck
The 9th book of the Advertising History Books is about luck. As the subtitle says: 40 good tips on how luck can accompany us in brand building. The release of the book is not coincidentally on Friday the 13th 🙂
KreaTúra: this is what happens when two marketers take you into the woods
A marketing communication podcast titled "Kreatúra" was launched by two advertising professionals: Pál Hegedűs and Péter Jacsó.
5+1 indispensable books from the world of marketing and advertising
If you are interested in advertising and marketing, these six books definitely should not be missing from your bookshelf!
The handbook titled Marketing and PR Activities in Healthcare has been published
Dr. Norbert Katona and Dr. Rita Szabó have compiled the most important topics of healthcare marketing and public relations into a groundbreaking handbook.
KLG spark plug – The engine of the engine
A tale of the brand-building tattooed lion and the witch racing on the KLG spark plug.
YAMA Budapest in an international competition
Yama is participating in the most important and influential international competition for the hospitality industry, the Restaurant and Bar Design Awards.
That's why you should apply for the METU correspondence master's program in marketing!
We show what the secret to the success of the Budapest Metropolitan University (METU) marketing master's program is according to the students!
YAMA – Striving for the Top
On December 15, the latest domestic sanctuary of experience-centered contemporary culinary art, YAMA Budapest, will open.
A bittersweet, cheerful tale about the approach of the apocalypse
What does Alexander B. Hackman (aka Attila Bánki) teach us in his novel titled The Last Twenty-Seven?
MENTOUR – Aim for the target!
A diary of experiences was created by the employees of Market Építő Zrt. and the UNIONE Group during the pandemic
The clumsy melting pot of creativity
How did the Massachusetts Institute of Technology's Building 20 become a „magical incubator”?
Detto – A tale about an anti-globalization terrorist group, the MLM company, and the lunchbox
The Sweetchili hobby project is performing well at film festivals