Perhaps many have already heard of dynamic creative optimization (DCO) systems, but perhaps few have been able to apply them in their work. Does this solution disrupt the marketing profession? Perhaps, yes.
Author: Ildikó Siklósi
Currently, the senior online campaign manager at Raiffeisen Bank. He is involved in the planning and development of the bank's online campaigns. Previously, he gained experience in the e-commerce field at a well-known representative of the beauty sector, where his task was to launch and boost the webshop. He completed the MÜTF Online Marketing Expert postgraduate training, the Inbound Marketing Academy, and is now continuing his studies in the METU MBA Executive Digital Marketing program.