Possible questions of an SME leader
Author: Katalin Keleti Bohn
Economist, forensic expert, managing director of Argumentum Ltd., which deals with training, consulting, and research. Since 1987, he has been teaching at various higher education institutions and courses. Over the years, he has authored, edited, or served as a subject editor for several specialized books, textbooks, and notes. He has authored more than a hundred professional publications. His books include "Is the Customer Satisfied?" (2005), "Speaking the Same Language as the Customer" (2011), and "Market Research Made Simple for Small and Medium Enterprises" (2017), which is included in the mandatory curriculum at Széchenyi István University.
