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The Hungarian marketing blog since 2017. Stories from the world of advertising, marketing, and communication.

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Author: Attila Bánki

A very, very honest - definitely not evasive communication / digital solutions person. The founder and CEO of Vermis. His career spans an exciting phase from the rather unworthy field of advertising execution to Central European / regional digital coordination, which includes ATL, BTL, and primarily online communication experience. In this process, starting from BTL, he has progressed through early internet solutions to integrated campaigns, recently spending his time with Performance ? Revenue Marketing solutions and ambassador and influencer campaigns. He publishes, develops business, and gives lectures, holds and organizes trainings and workshops. He believes that the future is about continuous development, that this is a profession where one cannot stop for a moment.

The gradual rise of a Machine Economy – Or the economy of machines

Posted on 2025-12-082025-12-08 By Bánki Attila

Many signs indicate that machines – which are obviously not humans – will have a separate economy. It may be sooner than you think…

The glorious memory of bygone car advertisements – Part 3

Posted on 2025-11-192025-11-19 By Bánki Attila

Technology and desires: car advertisements from the last century that not only sold but also told stories.

The glorious memory of long-ago car advertisements (part two)

Posted on 2024-10-072024-10-07 By Bánki Attila

1. How did car advertisements change in the ’60s and ’70s?

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The glorious memory of ancient car advertisements (part one)

Posted on 2024-02-082024-02-08 By Bánki Attila

…or how have car advertisements changed in the last 100 years? Let's travel back in time and review the best creatives!

Shadow World or the Reality of the Metaverse

Posted on 2023-03-232024-04-11 By Bánki Attila

There is a second world beyond the physical. In other words... there are multiple worlds, but their intangibility is similar. Don't be alarmed, this is not about spiritual soul guidance, but rather an introduction to the phenomenon of the metaverse.

Why should we deal with TikTok?

Posted on 2022-07-182024-04-11 By Bánki Attila

Exactly for the same reason as it was necessary with Facebook ten years ago, and because TikTok will become Facebook's only competitor as an unavoidable platform in the future.

Real Time Stress, our new colleague

Posted on 2022-06-222023-11-23 By Bánki Attila

Our profession is small, everyone knows everyone. We are few, or perhaps many, it's a matter of perspective. Those of us who do it push the gas properly, and the deadline is our best friend.

Too many experts – or the fragmentation of online marketing

Posted on 2020-08-282023-06-06 By Bánki Attila

The life of online marketing experts has not become and will not become easier. In the article, I will demonstrate why through the relationship of 39 digital hard skills.

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Honestly: Why go in if you don't have to?

Posted on 2019-06-032021-04-15 By Bánki Attila

….or „Go Big, and Go home” – this statement has become one of the cornerstones of Webbyskill.

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The Bermuda Triangle of faith, science, and advertising

Posted on 2018-05-112021-04-05 By Bánki Attila

On those sleepy mornings when your client, acquired by the Lord's infinite grace, or even the hostess promotion of your beloved company kicks off – preferably quite far from the office and warehouse – you watch the distant entrance of the parking lot with hopeful eyes, waiting to see if everything arrives on time.

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