Our Authors

The authors of the marketing secrets blog, which started in 2017, are marketing, advertising, and communication professionals, graphic designers, and event organizers from both the client and agency sides.

 

 

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Marketing communication expert, advertising professional.
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13 articles
Marketing communication professional, founder of Brandventure Advertising Agency. He gained nearly 20 years of professional experience at domestic FMCG companies and then further utilized it at advertising agencies. His area of expertise is trade marketing and category management solutions. Good stories drew him into the world of marketing and continue to excite him. He is obsessed with innovative advertisements and collects forward-looking creations from all sources. In his free time, he draws inspiration from the world of vintage cars, vinyl records, and fountain pens.
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12 articles
Epidemiologist, PR and communication professional, student of the Executive MBA Digital Marketing specialization at Metropolitan University. Currently, she is the editor and marketing manager of the print professional journal Orvosok Lapja, the lead editor of a health portal, and the PR consultant for MediKlaszter. In addition to these roles, she manages social media for several health organizations and private clinics and writes articles on health topics and conducts interviews for larger companies.
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Article 11
Gábor Nagy, a marketing strategist, now assists his corporate clients as a marketing consultant after his own online businesses. He gives online and offline marketing presentations and training sessions and appears as a guest speaker at the Metropolitan University of Budapest and the Budapest Business School.
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Article 10
A very, very honest - definitely not evasive communication / digital solutions person. The founder and CEO of Vermis. His career spans an exciting phase from the rather unworthy field of advertising execution to Central European / regional digital coordination, which includes ATL, BTL, and primarily online communication experience. In this process, starting from BTL, he has progressed through early internet solutions to integrated campaigns, recently spending his time with Performance ? Revenue Marketing solutions and ambassador and influencer campaigns. He publishes, develops business, and gives lectures, holds and organizes trainings and workshops. He believes that the future is about continuous development, that this is a profession where one cannot stop for a moment.
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Article 9
He has worked for more than ten years, starting from the agency side, through the banking sector, as a digital marketing leader for companies operating in technology and customer experience research. He managed digital transformation at Citibank, developed the digital marketing strategy for OTP Bank, and strengthened Microsoft's online presence in Hungary. He was the European marketing director at Bare International market research company for 2 years, responsible for 52 countries. He is currently building his own business as a freelance digital marketing consultant. He has been teaching at the Metropolitan University’s executive MBA digital marketing program for 12 years, conducts trainings, and is a regular speaker at the industry's largest conferences. In 2018, he was listed in Forbes' 30 Under 30 list of successful young people and the Customer Experience Network's 30/30 list.
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Article 5
He began his 18-year career as an event organizer, after a few years on the client side, he worked as a creative director for 5 years. He is currently the operational and strategic director at Bo Event, one of Hungary's leading event and Live Communication agencies. His belief is that events are the physical manifestations of the world of brands, where everything that brands claim about themselves can come to life.
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Article 4
An online marketing and communication expert whose focus since 2008 has been the colorful, chaotic mixture of the internet and healthcare. In this 'playing field', he helps bring healthcare professionals closer to lay stakeholders through various patient support programs, developments, and campaigns. He assists his clients with strategic consulting and the planning and execution of online marketing campaigns. He loves to dream big and realize his dreams! This led to the creation of, among other things, the Intima.hu women's health portal, which is the 5th most visited health portal, and the Health Command operated by the Authentic Health Communication Association (2017), in which he participated as a co-founder. His motto: "The path to healing begins with understanding.".
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Article 4
Armed with knowledge gained from domestic and international economic universities, he began his communication career as an intern at a PR agency in Budapest. This was followed by further agencies and exciting career changes that began to outline the idea of his own agency on the horizon. The result of this is what he now considers both his main activity and his greatest hobby, the Contented Communication Agency.
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Article 3
A marketing generalist who has worked in several industries from telecommunications to healthcare. His curiosity about AI eventually led to a domestic marketing-focused research project, where he examined the workplace and professional impacts of artificial intelligence. He is currently seeking new professional challenges while passionately writing about how the world of marketing is transforming in the wake of AI.
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Article 3
An online marketing and SEO expert, the founding owner of the Targeter business blog — the creator of the Business PRO course. In 2016, he launched one of Hungary's largest garden design companies, which still dominates search results, attracting millions of organic traffic annually and hundreds of satisfied customers.
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Article 3
Her career started 25 years ago as a TV advertising time seller. She gathered most of her professional experience during a substantial 15 years at the Mindshare media agency, working as a media planner with clients from various industries. She was among the first to implement integrated campaigns. In the past 8 years, she has also excelled in PR and corporate internal communication on the advertiser's side, but advertising remains her favorite. She has been the communications director of Canon Hungary for 3 years.
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Article 3
Her original qualification is as a landscape architect. As a marketing coordinator for multinational agricultural companies, she gained practical knowledge of various areas of marketing. She is particularly interested in the world of corporate communication, and brand building is closest to her heart. She successfully completed the Executive MBA in Digital Marketing at Budapest Metropolitan University and is currently a student in the METU MBA Master's program.
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Article 3
Gábor Papp, SEO expert. Founder of The Pitch.
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Article 3
The client relations and social media manager at Vermis. Since 2017, she has been involved in marketing communication and online marketing. She earned her economist degree in trade and marketing from the Budapest Business School's Faculty of International Business. After trying her hand on both the client and agency sides, she quickly realized that the latter represents true refreshment for her, where she can truly unleash her creativity and humor – a vivid proof of this is the Vermis Production TikTok page, which has quickly become one of the most popular and beloved channels among domestic agencies!
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