What threat does AI Slop pose to content creation – and why is authenticity the only weapon that the algorithm cannot replicate?
Category: Education
This is not sex. This is bad branding.
The anatomy of non-consensual personal branding, or only build your personal brand with your penis if you are a porn star.
Szilárd Béres: This is what the future of the Hungarian advertising and marketing industry will look like
Get to know Béres Szilárd's 2-5-10 year marketing roadmap: this is the secret to competitiveness for the next decade!
The first Hungarian advertising agency and the beginnings of modern advertising in Hungary
One of the first domestic advertising agencies was founded by József Blockner in 1891, and then his son, Izidor, flourished the business – their operations are closely linked to the spread of modern advertising.
That's why choose the METU executive MBA in Digital Marketing!
Stay ahead of your competitors with relevant knowledge
Therefore, we banish the word „even” from the language of marketing!
The marketing language toolbox is filled with words like „up to,” which companies use to entice consumers. Is this type of language truly effective and ethical?
Three B2B content marketing trends to watch in 2024
B2B marketing was boring, impersonal, and data-oriented... If we look around today's B2B marketing landscape, we can encounter numerous striking, visually appealing, and well-thought-out content.
Book marketing case study
How do you recognize a veteran marketer?
The role of „correct” writing in marketing
Can a grammatically incorrect sentence structure or improper spelling assist in conveying brand messages?
No more bad reviews – just poorly written responses
What can we do if a crisis hits and a comment or review written in a knife-opening style, possibly containing falsehoods, arrives on one of our online platforms?
5+1 indispensable books from the world of marketing and advertising
If you are interested in advertising and marketing, these six books definitely should not be missing from your bookshelf!
God be with you offline marketing?
Advertising agency websites and promotional materials almost exclusively offer online marketing solutions, just like the marketing courses available on the market. The question arises: is offline marketing knowledge worth nothing anymore?
PickItUpProtectIt!
The educational campaign promoting safe medication use was launched by young pharmacists in 2018.
More than more than
In the past few months, I have noticed a strange phenomenon. It seems that every brand has started using the slogan „More than”.
That's why choose an online marketing agency!
Most businesses find it difficult to let go of marketing tasks and commit to an agency. The most common reason for this is that many are not aware of exactly which activities can be outsourced.
Why is it worth diving into the METU marketing master's program at 40+?
Every life situation requires a different approach. My METU story is mainly for those who have not just entered the job market but feel that something small is still missing to advance in their careers
That's why you should apply for the METU correspondence master's program in marketing!
We show what the secret to the success of the Budapest Metropolitan University (METU) marketing master's program is according to the students!
Career choice 2.0
How does a student of the field view the METU Executive MBA Digital Marketing program?
Learn, grow, and benefit from the METU Digital Marketing program!
The focus of the METU Digital Marketing program is to be aware of your opportunities and to learn to think systematically
Do DCO systems signify the creative death, or rather the new future of creative production?
Perhaps many have already heard of dynamic creative optimization (DCO) systems, but perhaps few have been able to apply them in their work. Does this solution disrupt the marketing profession? Perhaps, yes.