How do marketing communication and the health industry influence our thinking about modern lifestyles?
Category: Healthcare marketing
FAILURE or LESSON? – about the limits of online marketing
We do not like and it is not customary to write about our failures, although it is not a disadvantage if we show the reality behind the scenes among the always smiling and super posts: whether it is our struggles or our possible mistakes and failures. Perhaps others can learn from it, and perhaps we can become better through it.
Here are the pharmaceutical marketing trends for 2024
In 2024, industry marketing will undergo further development and transformation. At the center of this process is artificial intelligence (AI), which significantly reshapes pharmaceutical companies' approach to marketing strategies.
8. Heineken: let's tap into a better world!
Five tips for those who do not want to play chess with pigeons
The possible role of TikTok in pharmaceutical marketing
In recent years, the TikTok video-sharing app has become extremely popular even in politics, so pharmaceutical marketing cannot do without its application.
The handbook titled Marketing and PR Activities in Healthcare has been published
Dr. Norbert Katona and Dr. Rita Szabó have compiled the most important topics of healthcare marketing and public relations into a groundbreaking handbook.
Trapped in the like-addiction
1. Effectiveness beyond likes, or do we really attribute too much importance to feedback?
PickItUpProtectIt!
The educational campaign promoting safe medication use was launched by young pharmacists in 2018.
Pharmacies as independent brands
The brand is undoubtedly one of the most important assets of the company, so it is important for pharmacies to create a stable, value-generating brand that „withstands” changes and maintains its „strength,” leading to a consistent and unified brand presence.
Neuromarketing techniques in pharmaceutical advertisements
The competition in the pharmaceutical industry is strong, so effective advertising is essential for „engaging” consumers. One innovative, rapidly evolving advertising technique is neuromarketing, which applies the results of neuroscience.
The unsolved Tylenol murders
In September 1982, seven people aged between 12 and 35 died suddenly in Chicago. The only common factor in the deaths was that they had all taken a popular over-the-counter pain relief capsule, Tylenol, beforehand.
The impact of the COVID-19 pandemic on pharmaceutical marketing
1. As a consequence of the COVID-19 pandemic that began in early 2020, companies had to face numerous challenges – alongside significant transformations in business operations, consumer habits and decision-making processes also changed markedly.
The story of the blue pill,
How did Viagra change pharmaceutical marketing?
Condom marketing over 50?
Age is not a condom – safe sex applies to everyone.
It's on the internet, it must be true!
1. Whether it's about health or diseases, we can find everything on the internet. Are you sure that what you read is true?