This is the – contains traces of truth – marketing year-end review 2025. With your tacit consent, I will now take you on a journey to show you the world through my eyes. I won't say, come with me into the trees, let's lie down on the grass and let the hours pass. I can only dare to show glimpses of that with the sound of caffeine and laptop fan buzzing...
Why do we remember certain advertisements for years while forgetting others by the end of the commercial break? The answer is not always the annoying jingle, but rather creativity.
Instead of bedtime stories, screen time – this is how we slowly lose creativity and with it the creative successors.
Technological development has fundamentally changed the operation of almost every industry, and the advertising profession is no exception.
…or how have car advertisements changed in the last 100 years? Let's travel back in time and review the best creatives!
…or how much is the world's most shared Tweet worth? Carter Wilkerson already knows the answer: definitely 1 year of Wendy’s food…
What is the Kádár cube and what does it have to do with construction industry advertisements?
On December 15, the latest domestic sanctuary of experience-centered contemporary culinary art, YAMA Budapest, will open.
In Pilsner Urquell's 2021 TV spot, the brand's communication direction, which builds on centuries-old traditions, is presented in a way that is easily digestible for a younger audience.
It may sound surprising at first, but post-COVID advertising is not a 2021 phenomenon. Following a brief sigh of relief last summer, the American advertising industry – cautiously, of course – has already begun to celebrate the return to normal life.
The rise and glory of the Jeep car brand is also due to the fact that they never, not once, said to buy a Jeep!
CLIFFCHAINS combines our passion for fashion and environmental protection. But the road from idea to realization is certainly long and rocky.
The actor achieved overwhelming success in one of the commercials during the 2017 Super Bowl.
The 2014 guerrilla marketing campaign by Jung von Matt shows what creativity is capable of and what a truly brilliant agency can achieve.
The best marketing films and series include works such as Mad Men, The Founder, or How To Make it in America.
Lush developed a „smart” soap in collaboration with the food delivery company Deliveroo during the pandemic.
George Clooney has been the face of Nespresso for 15 years.
Our favorite, the Oscar-winning Julia Roberts has been the face of the Italian Calzedonia hosiery global brand since 2014.
Four years ago, Roar, Generali's new generation insurance and financial advisory network, was launched.
How did the Massachusetts Institute of Technology's Building 20 become a „magical incubator”?
