The anatomy of non-consensual personal branding, or only build your personal brand with your penis if you are a porn star.
Category: Brand building
This is how to build a love brand, or the paradox of a developing brand
When the business is already a love brand, but the marketing is still learning how to showcase it...
Greenwashing: Trick or trap for brands?
How can greenwashing pull your brand back, and why will trust be the most important capital in marketing?
Story First, Product Second – The new golden rule of brands
The secret of modern marketing lies not in the product, but in the person – and in how they tell their story.
The role of authenticity in an increasingly artificial marketing world
AI, VR, chatbots, algorithms, big data — these are no longer just catchy marketing terms, but an integral part of our everyday lives. How much room will there be for human factors in the future marketing strategy?
Therefore, we banish the word „even” from the language of marketing!
The marketing language toolbox is filled with words like „up to,” which companies use to entice consumers. Is this type of language truly effective and ethical?
The role of „correct” writing in marketing
Can a grammatically incorrect sentence structure or improper spelling assist in conveying brand messages?
No more bad reviews – just poorly written responses
What can we do if a crisis hits and a comment or review written in a knife-opening style, possibly containing falsehoods, arrives on one of our online platforms?
S.Ö.R. – or Social „Evergreen” Responsibility at Heineken
We gathered how much the Heineken marketing agency did during Covid-19.
KLG spark plug – The engine of the engine
A tale of the brand-building tattooed lion and the witch racing on the KLG spark plug.
The glorious memory of chocolate advertisements filled with humor
Happiness cannot be bought, but chocolate can, which is practically the same – so the saying goes.
Brand diversion Wendy’s style
…or how much is the world's most shared Tweet worth? Carter Wilkerson already knows the answer: definitely 1 year of Wendy’s food…
Construction industry advertisements with a simple message like a wooden wedge
What is the Kádár cube and what does it have to do with construction industry advertisements?
YAMA – Striving for the Top
On December 15, the latest domestic sanctuary of experience-centered contemporary culinary art, YAMA Budapest, will open.
DHL IS FASTER. – This is how one of the world's best creative agencies trolls.
The 2014 guerrilla marketing campaign by Jung von Matt shows what creativity is capable of and what a truly brilliant agency can achieve.
Aromax: Green forest, green planet
Known for its high-quality essential oils and natural cosmetics, Aromax launched its joint campaign with MyForest, which promotes community reforestation, in December.
Could you love a telecommunications company?
1. The emotional branding school example, the Saatchi & Saatchi advertisement film Father and Son, is 15 years old.
Everyday miracles
The Telenor 2019 Telenor Blue+ advertisement is clichéd yet deeply human.
Nike Crazy Dream campaign: „All in”
Crazy audacity, or unwavering faith?
Absolutely nothing to hide!
The most famous Swedish vodka and the philosophy of purity