Significant increase in the number and severity of crisis situations – this is how domestic crisis communication evolved in 2024
Category: Book recommendation
Christmas book recommendation! Andy Nairn: The Strategy of Luck
The 9th book of the Advertising History Books is about luck. As the subtitle says: 40 good tips on how luck can accompany us in brand building. The release of the book is not coincidentally on Friday the 13th 🙂
Crisis map of the year 2023
397 crisis situations were collected and analyzed by Hungarian PR professionals
The handbook titled Marketing and PR Activities in Healthcare has been published
Dr. Norbert Katona and Dr. Rita Szabó have compiled the most important topics of healthcare marketing and public relations into a groundbreaking handbook.
A bittersweet, cheerful tale about the approach of the apocalypse
What does Alexander B. Hackman (aka Attila Bánki) teach us in his novel titled The Last Twenty-Seven?
MENTOUR – Aim for the target!
A diary of experiences was created by the employees of Market Építő Zrt. and the UNIONE Group during the pandemic
How do we break the monotony of Advertising Land?
The honest and entertaining handbook of McCann Erickson Budapest makes the process of creating advertisements more human.