How a pyrotechnic accident became a media story – and why so many legends grew around it?
Category: History of Advertising
10 advertising media marketing tools that today's marketers don't even recognize by name
Ten advertising media, ten stories, or an unconventional walk through the Secret Museum of Marketing.
The glorious memory of bygone car advertisements – Part 3
Technology and desires: car advertisements from the last century that not only sold but also told stories.
Light and Message: The marketing secrets of Budapest's neon advertisements
Under the microscope: the golden age and brilliant messages of capital city neon advertisements.
The most memorable advertisements of National Geographic from the ’60s and ’70s
This is how National Geographic's advertisements shaped consumer desires – storytelling, visuality, and legendary brands in the era's most authentic printed magazine.
The first Hungarian advertising agency and the beginnings of modern advertising in Hungary
One of the first domestic advertising agencies was founded by József Blockner in 1891, and then his son, Izidor, flourished the business – their operations are closely linked to the spread of modern advertising.
The glorious memory of ancient car advertisements (part one)
…or how have car advertisements changed in the last 100 years? Let's travel back in time and review the best creatives!
KLG spark plug – The engine of the engine
A tale of the brand-building tattooed lion and the witch racing on the KLG spark plug.
The glorious memory of chocolate advertisements filled with humor
Happiness cannot be bought, but chocolate can, which is practically the same – so the saying goes.
This is how the card calendar became the star of the 80s.
The triumph of the card calendar, which illustrates the biology of the female body better than anything else, spanned almost the entire 1980s and achieved greater success than almost any other advertising medium.
A Nobel Peace Prize-winning politician who was and wasn't in the advertisement
In 2008, the star of the Lancia Delta European advertising campaign was the house-arrested Nobel Peace Prize-winning politician Aung San Suu Kyi.
5 Sas István commercials that millions have been waiting for in front of their TV sets
In the memorable commercials of our childhood, the common link is creativity and the legendary director, Sas István.
The unsolved Tylenol murders
In September 1982, seven people aged between 12 and 35 died suddenly in Chicago. The only common factor in the deaths was that they had all taken a popular over-the-counter pain relief capsule, Tylenol, beforehand.
This is how Alexander Brody, the international superstar of the advertising industry, lived.
Alexander Brody was a representative of a world that has disappeared forever, of true civic pride, broad culture, and effortless elegance.
The Socrates of San Francisco (Part 2)
The technology of the Gossage Ad Platform is a precursor to what we now call content marketing.
The Socrates of San Francisco
The story of Howard Gossage and a wildly groundbreaking advertisement
In the footsteps of advertising legends – Part Two
What makes the Volkswagen Beetle Think Small campaign so special?
In Search of Advertising Legends – Part One
A small, ugly, and German car sets off to conquer America.
What can we learn from young people?
How did the inarticulate cheer in the Budweiser commercial become part of pop culture?
„We Can Do It!” – The origin story of the iconic feminist poster
1. Rosie the Riveter, or Riveting Rosie, sends a message to the world that we are capable of anything.