Transparency, awareness, and human control: how did marketers adapt to the ethical questions of AI in 2025?
Category: Advertising Ethics
Greenwashing: Trick or trap for brands?
How can greenwashing pull your brand back, and why will trust be the most important capital in marketing?
Ethical AI use in brand storytelling
A well “trained” copywriter or image-generating algorithm can offer a lot to brands, but it matters how this is communicated or integrated into their own stories.
A Nobel Peace Prize-winning politician who was and wasn't in the advertisement
In 2008, the star of the Lancia Delta European advertising campaign was the house-arrested Nobel Peace Prize-winning politician Aung San Suu Kyi.
How valuable is the marketing profession to society?
According to a recent study, the marketing professional is only preceded by the public worker.
The story of the blue pill,
How did Viagra change pharmaceutical marketing?
Advertising and ethics
Two weeks ago, I spoke as an invited guest about the ethical issues in the marketing profession at the family day of the Eucharistic Congress on Margaret Island.
Ábel and the unconventional Mother's Day
or is success gained at the expense of others worth it?
The battle between Greenpeace and Nestlé
...or why community conflict resolution is important?
The Leica scandal
…or is it certain that bad PR is still PR?