Around 1970, even in the developed West (pronounced USA), there was no such thing as someone buying chicken based on a brand name... CHICKEN. Chicken is chicken. That's it. Nothing more. People bought whatever was available in the store. No matter how much you craved chicken, you had no brand preference – thus no brand loyalty either. Then came a copywriter named Ed McCabe.
The Umbrella Collective's Clio Grand Prix-winning project demonstrated how to provide an effective creative response to a real tragedy.
How is artificial intelligence fundamentally changing the daily work of Hungarian marketers?
Technological development has fundamentally changed the operation of almost every industry, and the advertising profession is no exception.
1. How did car advertisements change in the ’60s and ’70s?
If you are interested in advertising and marketing, these six books definitely should not be missing from your bookshelf!
In the past few months, I have noticed a strange phenomenon. It seems that every brand has started using the slogan „More than”.
Yama is participating in the most important and influential international competition for the hospitality industry, the Restaurant and Bar Design Awards.
With Christmas approaching, what can an advertising professional suggest so that it doesn't seem simply hypocritical?
On December 15, the latest domestic sanctuary of experience-centered contemporary culinary art, YAMA Budapest, will open.
In Pilsner Urquell's 2021 TV spot, the brand's communication direction, which builds on centuries-old traditions, is presented in a way that is easily digestible for a younger audience.
It may sound surprising at first, but post-COVID advertising is not a 2021 phenomenon. Following a brief sigh of relief last summer, the American advertising industry – cautiously, of course – has already begun to celebrate the return to normal life.
The rise and glory of the Jeep car brand is also due to the fact that they never, not once, said to buy a Jeep!
How did Viagra change pharmaceutical marketing?
CLIFFCHAINS combines our passion for fashion and environmental protection. But the road from idea to realization is certainly long and rocky.
The actor achieved overwhelming success in one of the commercials during the 2017 Super Bowl.
The 2014 guerrilla marketing campaign by Jung von Matt shows what creativity is capable of and what a truly brilliant agency can achieve.
Age is not a condom – safe sex applies to everyone.
Lush developed a „smart” soap in collaboration with the food delivery company Deliveroo during the pandemic.
George Clooney has been the face of Nespresso for 15 years.
