In professional discussions, it often comes up where people get their information from and how they keep their marketing knowledge up to date. Alongside social media sites, online magazines, and conferences, more and more people are also mentioning podcasts and talk shows.
Nowadays, content marketing takes on increasingly diverse forms. While blog posts were the most popular years ago, today video and audio-based media have taken over in the online world. From both a technical and content perspective, building a podcast show and channel requires more resources than writing a blog, but we can build a deeper and more personal connection with our audience.
It was our undisguised intention to create the BeContent podcast and youtube channel to reach our professionalism to a potential new client base through our invited guests.
Podcasts about marketers' love projects
In the episodes of the BeContent podcast, we discuss current marketing trends, marketing solutions, professional news, and other interesting topics with our guests every time. Additionally, of course, we talk about business, workforce-related issues, and noteworthy campaigns as well.
We have already talked with a sneakerhead about how the market is evolving in their field and what role Facebook and Instagram play in their communication.
In another episode, we spoke with Pali Hegedűs about the differences between classic and modern advertisements.
We kicked off the new season with a very current topic. Milan Szabó, the managing director of one of the most successful domestic content production teams, guided us into the world of TikTok and GenZ marketing.
Most recently, Csaba Kiss and Sándor Pethő visited us, who reported on a special event. For the first time this year, the most awaited domestic event for fans of writing instruments, inks, and papers, the 1st Hungary Pen Show, was held at the Lurdy Conference and Event Center.
One of the most important advantages of podcasts is their ability to build trust and credibility among the audience. Unlike traditional advertising forms, which can often seem pushy and intrusive, podcasts provide a more intimate, personal way for brands to connect with their target audience.
By offering valuable insights, advice, and expertise on a specific topic, businesses can position themselves as experts in their field. These value-driven contents significantly contribute to strengthening the trust placed in them.
Marci's previous writings on the marketing secrets blog can be read here.
