Every life situation requires a different approach. My METU story is mainly for those who have not just entered the job market but feel that something small is still missing to advance in their careers
Although I cannot serve the Holy Grail on a silver platter, nor can I reveal the universal solution to all the questions of the universe, if you are curious about why it is worth diving into the METU master's program in marketing as an experienced employee, then the following writing is for you!
If you are reading these lines, you are probably already toying with the thought of „I need a change.”.
There are many reasons why a person feels that obtaining a master's degree is how they envision this change. Perhaps you crave a challenge and this profession has caught your interest? Have you started your own business and want to be its professional marketer? Or are you an experienced marketer, but feel that it would be good to refresh your knowledge, to keep up with the fresh insights of the newcomers who have just graduated from university? Do you want to prove something to yourself or, quite literally, to become smarter by expanding your knowledge? Or perhaps you want to advance in your career, desire a higher salary, but need a master's degree for that?
In fact, I believe that each of the above considerations could be addressed by the METU master's program in marketing.. Moreover, it is not an insignificant aspect that you can also take advantage of state-supported semesters if you have not used them all, and the correspondence program has classes on Fridays and Saturdays, so you can complete your studies alongside work.
Some of the above considerations also played a role for me when I started the METU master's program in marketing. And I can already see that the invested energy truly pays off; moreover, besides professional knowledge, I can acquire skills and insights that I did not even expect.
METU offers practical knowledge on a silver platter.
Well-known and respected practical professionals teach us, who do not quote the text verbatim from dusty pages of outdated books, but assign us exciting, teamwork-requiring tasks taken from everyday life. They are instructors whose books I flipped through when I thought I could learn on my own what is necessary for my daily marketing work. And of course, it is a completely different level when professionals share their knowledge verbally, responding immediately to our requests! The curriculum has already included the development and presentation of a real, „live” application, planning and redesigning marketing tasks and finances for existing companies that are starting up, or even a thought-provoking problem – where else should you seriously consider a question like what marketing and sales strategy you would apply in the distribution of Szamos marzipan balls in China?
I don't know how aware you are, but a graduated marketer is officially an economist. Thus, the curriculum covers many other important areas in addition to marketing, ranging from finance to law to logistics or corporate management knowledge, all delivered with a practical approach. Personally, I really like this, as I studied in the „old system” where the focus was on memorizing as much dry material as possible. Here, however, they almost serve immediately applicable, practical knowledge on a silver platter. And if you are already working in the profession, you can immediately try out what you have learned, and if you get stuck, you can ask questions; I think this is like your company hiring the most renowned professionals today as consultants through you.
Master's degree in Marketing with extras
In the summer, METU provided the opportunity to complete courses on the Coursera online teaching platform (which is otherwise paid) free of charge, with the costs covered by the university – if you want to advance in your career, the certificates obtained from such courses can be very beneficial. Not to mention the professional conferences that you can also attend for free as a student.
So, if you are already working but want to further develop your academic and entrepreneurial skills, then look no further, you are in the best place. These skills will be very important in the future decision-making processes, as the world is changing very quickly, and there will be a need for fast-adapting, open-minded professionals.
I guarantee that the METU instructors will help you in everything to achieve your goals!
For the METU MSc program you can apply here!
