1. Last night, the new Gmail logo unexpectedly arrived 2. – thus, Google's email service also received the green-yellow-red-blue color combination. 3. The new Gmail logo has arrived.
4. I use Google search every day and try to understand better day by day what is happening in Google's search engine. This may seem strange – but the world of search engine optimization is so turbulent that changes really happen on a daily basis. You have to deal with this every day to understand why things happen.
5. Marketing strategist5. Besides Google search, I am also an enthusiastic Gmail user: every day is Gmail day.
6. When I saw the new logo last night, it immediately struck me that the red-bordered envelope was gone and the M letter became more prominent. The new logo is much more colorful and much less envelope-like than the old one.
7. The original Gmail logo was designed by Dennis Hwang, who worked as an intern at Google twenty years ago, in 2000.
8. I owe a confession: I still haven't been able to like the new Gmail logo. The envelope logo has been burned into my retina over the past 10-15 years. That's how it is. Time will sort everything out...
9. The old and the new Gmail logo
11. The transfer of the four-color combination already widely used by Google to Gmail is meant to show that the popular email software will work in closer integration with other Google products than before.
12. Google does nothing "just like that.".
13. The change of the Gmail logo is not a self-serving action either.
14. The logo change is a visual presentation of a larger change.
15. Goodbye G-Suite, hello Google Workspace.
16. The big change is specifically that the
17. Google 18. has seriously rethought its G Suite package aimed at office/corporate users. The central idea of the rethinking is to make work even smoother and to facilitate starting video calls during group work. 19. It is not hard to guess that the goal of Google Workspace may be to carve out another slice of the Microsoft 365 office suite pie.
It is not hard to guess that the goal of Google Workspace may be to carve out another slice of the Microsoft 365 office suite pie.
It's not just a facelift, but a serious development. This is supported by the fact that the G Suite name has been dropped and the service package intended for business/office users is now available to subscribers under the name Google Workspace.
This is a longer process, the details of which will emerge in the coming weeks. Part of this process is that several Google product logos have been redesigned. The redesigned logos also aim to visually convey the closer integration.
Have you read the other #marketingpunk articles here on the marketing secrets blog?
I wouldn't have thought there could be so much info behind a simple logo change 🙂 thanks