It's easier to pick up girls with a bigger one, or the philosophy of the luxury tractor
When most people think of the Lamborghini brand, the first thing that comes to mind is the luxury car parked on Andrássy, where the sugar daddy – dubai combo elegantly squeezes in and out, while we are talking about a company that specialized in tractor manufacturing and started making cars 25 years after its founding.
The story includes that at 18, my main consideration in choosing a career was finding a profession that would allow me to live in a rundown castle and drive a tractor, so it seemed like a good idea to enroll in horticultural engineering. My family was not particularly thrilled about this, and it soon became clear that the „muscle boys from wheelbarrow pushing” I expected probably went to different schools. So in the meantime, I switched first to wine marketing, and eventually only marketing remained, but the tractor fetish has remained unbroken since then, although to this day I do not know where it originates from.
Smart and beautiful tractors
Basically, everyone knows today that tractors - unless we are talking about a 50-year-old MTZ or Deutz - far exceed the price of a sports car.
The market-dominating John Deere – New Holland – Massey Ferguson trio is relatively hard to dethrone, as these are the brands that everyone knows in the agricultural sector, parts are always available, and roughly the owner can tinker with it if necessary.
Lamborghini Nitro – solves it with power
The philosophy of Lambo tractors therefore emphasizes the brand's luxury in its campaigns; it is no coincidence that I mentioned the sugar daddies at the beginning, as there was a guerrilla campaign where an old farmer in a stretched cardigan, leaning on a pitchfork, is enthusiastically surrounded by a blonde lady posing in ocelot-patterned clothing, tiptoeing in the middle of a manure pile, of course fully made up, infused with true love.
Simple, easily understandable message
My chosen -from my side favorite- advertisement is their one-minute video titled „What if strength could always have style?” for the Lamborghini Nitro tractor launched in 2013, which is built on this simple motto, not wanting to sell the product with Coelho-like lofty marketing texts, but rather focusing on the bare facts.
Sensational presentation
Essentially, this video incorporates every element that highlights the combination of strength and style. The dark tones, strong light effects, and the dramatic musical background pin the viewer to the screen, but if that weren't enough, the bull motif, which essentially lives alongside the brand, also takes center stage. Practically, this tractor marketing solution replaces the well-established puppy-child eternal recipe, and I think it works.
Came, saw, harvested
From a design perspective, the Nitro has put everyone on the edge of the field - instead of the track - in 2014, as it was chosen as the tractor of the year in this category, and its success has been unbroken since then. Alongside the previously dominating green (JohnDeere) - red (Massey) and blue (New Holland) colors, „Lambo gray” is increasingly appearing in the fields.
Although I already have a lawn mower tractor - and I also have a model-sized Nitro - I hope that one day the company will send me a full-sized Nitro. I would definitely go shopping with it on Sundays, to the Lidl parking lot, maybe it would just fit...
