Gábor Nagy In today's article, the search engine optimization expert promises to lift the camouflage veil. The victim: a hidden SEO competitor.
Hidden SEO competitor in camouflage clothing
Most business leaders who are involved in digital marketing are quite aware of the industry competitors. They know which competitors are engaged in digital marketing, where it is on the table search engine optimization – and who represents what market power. They clearly see the competition, the industry relations, but still do not notice their biggest competitor, who is the gatekeeper of the search marketing channel. How is this?
The thinking within the industry (also) builds a kind of information bubble. In the field of search engine optimization, it may remain invisible for a long time due to bubble thinking, the biggest SEO competitor.
This is not only characteristic of small companies, where the owner is busy with firefighting all day even in peacetime, but it is also common in strong small and medium-sized enterprises that they do not notice their biggest SEO competitor. Why?
Because the biggest, hidden SEO competitor is not in their own industry.
This may also be true for you: your biggest SEO competitor is not the company that appears a few places ahead of you in Google's search results.
So who is it?
It is Google itself.
Oops...
Google history in 5 sentences
1. Google entered the search market in 1998.
2. They developed a better algorithm for ranking results than their competitors.
3. Instead of a revenue-centered push, they progressed with a user-centered approach.
The news spread like wildfire that the beta version of the Google search is much better than other search engines on the market.
The better results brought in a mass of satisfied users.
After a while, no one wanted to use another search engine. They had no reason to use anything other than Google search…
A good ranking on Google's results page was worth its weight in gold – and it still is today. The search engine optimization industry is built on this. Good rankings can indeed be worth gold, so it is worth paying a SEO expert or SEO agency to help the company's website achieve better positions on Google’s results pages. the black magic of search engine optimization It’s not for the faint-hearted…
Here are the ZERO-click searches
People search day and night. For products, services, information. Google profits from this, and of course, those companies that get clicks from the search engine (and can convert the visitors' clicks).
Companies today still strive to push their own websites up the Google results page to generate revenue. Meanwhile, many do not realize that the golden age of the web is beginning to fade. Google has developed its search engine in such a way that the amount of information indexed and stored brings fewer and fewer clicks and traffic for players outside the Google universe.
Rand Fishkin and SparkToro In 2019, he published research that supports the idea that Google has reached a turning point: more than half of searches do NOT GET CLICKS in Google’s search engine.
Visitors search for something, and Google itself „answers” that search – thus not receiving a single click from the search. This is why the label of hidden SEO competitor is justified…
It may happen that the courier rings the bell and the user jumps up from the laptop, resulting in no click from the search – but the more important trend is that Google can keep users in its own yard by presenting content published by content creators as „instant answers.”.
It’s time to learn the zero-click searches concept: those searches that result in no web content receiving traffic-generating clicks.
This is a digital marketing trend, that cannot be ignored..
The question may arise as to how problematic a market situation is where a single corporate group serves the world's information hunger…
