On those sleepy mornings when your client, acquired by the Lord's infinite grace, or even the hostess promotion of your beloved company kicks off – preferably quite far from the office and warehouse – you watch the distant entrance of the parking lot with hopeful eyes, waiting to see if everything arrives on time.
This is the moment when we inevitably ponder the existence of a higher will. Some do it this way, some that way, in their own manner.
You know exactly that there are 5+1 components to the success of your promotion.
- The hostesses – Who come from Szeged.
- The hostess counter – Which comes from your warehouse in the XX district.
- The flyers – Which come from a printing house in Nyíregyháza.
- An extension cord and a water heater – Which the supervisor will hand over.
- The hostess dress – Which is with Klára at the venue. She knows where it is. And she will give it to you. Don't worry. Is this her number?
+1. Faith. Faith in a higher will, and in the belief that Mr. Charles Darwin was indeed wrong, that Sir Isaac Newton is not and cannot be right.
In this world, there are two distinctly different advertising agency perspectives. One is the creationist, which believes that campaigns can sometimes be impenetrably influenced by a higher power, and the evolutionist, which states that the continuous and relentless development of the genetic mutations of our ancestors has brought us to the level where we are now.
Enter: Darwin.
Mr. Charles Darwin – my personal hero – laid out the foundations of the view in his bestseller "On the Origin of Species by Means of Natural Selection," which later stated that there is so much time in our universe that it allows for the formation of our known world through countless coincidences. (Which, by the way, is supposedly the best of all worlds.) I love Darwin, what a great guy. I love evolution and, by the way, the Darwin Award too. And I can accept the view that the grebe is what it is because, given the infinite amount of time available to us and the infinite series of genetic mutations, this gap-filling bird could come into existence. Which will then change thanks to natural selection. Moreover, it will become more successful.
But – you think there in the parking lot that morning with some justification – you, who deal with campaigns day in and day out, is it possible (in any way? at any time? in any form? anywhere?) that based on evolutionary theories, a hostess promotion could ever come into being in this stinky life without you, dear reader, picking up the phone? That you don’t intervene?
Can you imagine that with the help of the infinitely available time, the hostess, her outfit, the counter, the flyers, and the water heater could ever come together into a promotion – without the help of a brilliant directing mind?
Is there enough time in the universe for that? Is there enough for a tea tasting to come into being through evolutionary means? I ask.
Preparation: Newton
They say moreover – if I remember correctly Sir Isaac Newton mentioned this during a morning meeting – that among natural processes, the one that is most likely to happen is the one with the greatest chance of occurring. That may be. But the fact that it won't be a successful tasting is certain. It is missing from the process that someone picks up the phone and conducts, right? A director's mind. A genius. If that is absent, then here it is „****** is here but not promoted.”.
But of course we know that not everything can always go perfectly. There in the parking lot, we know exactly that out of the 14 types of extension cords, we had to buy the one that was the shortest and the cheapest. And which, as such, without the help of a higher power, will surely not reach the wall socket. But if it does reach, then someone will break their neck in it every ten minutes. But if not, then surely at some point the kettle will fall on someone – of course filled; of course boiling.
Unless we have the 5+1th factor with us; faith in the help of a higher power, with whose help there will be an extra 200m cable reel at the maintenance staff, yet not just an XXXL women's dress arrives, and none of our hostesses were taken by the Spanish flu or some hemorrhagic fever.
Let's face it; there are times when no matter what we do, the Almighty Higher Lord is just not with us that day. In this case, we have no choice but the unattainable Albert Einstein and one of his grandiose papers, based on which we can boldly reach for our last chance; science. It may be familiar to some of us, but if necessary, let us boldly present the following argument to our superiors:
„The requested task cannot be completed in the expected quality and by the requested deadline because E=MC2„
Cover image: God as the Master Builder of the Universe, 13th-century French illustration (detail), Bible Moralisée, Codex Vindobonesis 2554.
