One of the companies in Szabolcs-Szatmár-Bereg county decided to advertise. A daily story. The idea might have been something like this: let's stand out from the advertising noise with something unique and creative. A bit vulgarly: Let's hit them hard! And so it was.
But! Before you laugh, feel pity, label this creative as sweaty, primitive, or simply crap, or shrug your shoulders because it doesn't even reach your threshold of sensitivity, please step out of the box and look at it as a monument. A cold marble memento, before which we all must lay the flowers of remembrance.
Remember how many times you swallowed hard at the time of the print submission.
When you accepted with a bitter taste in your mouth that behind every lousy creative stands a client with a clear vision (=unconvinced by professional arguments).
When you had to piece together the creative concept based on an incomplete, fragmented brief.
„Don't you see how much empty, unnecessary space there is? We need to put something there!”
„Put a tool bag in the other hand, so everyone will understand.”
„We need a flashmob...something funny-dancey.”
”Make sure there's more text on the billboard, there's enough space!”
See! Do you remember now?
What was your „radiator” during your career?
Image source: facebook.com
