How did one of the most important design elements of Ikarus live a parallel life for nearly two decades?
Good marketing is not louder. It's more authentic.
Through fashion marketing, we discussed the issues of brand building, consumer psychology, and credibility with Mónika Szilágyi-Csüllög.
The next level: when the digital marketing professional becomes a strategic decision-maker
The role of digital marketing is fundamentally changing: alongside operational knowledge, business, strategic, and AI competencies are also needed. We discussed this with Marianna Csarnai, an associate professor at METU.
This is not testosterone. This is identity marketing.
What does the success of testosterone-boosting dietary supplements reveal about us?
The most expensive lessons in advertising history
5+1 advertising blunder that was caused not by a lack of creativity, but by poor decisions and ignoring the context.
The greatest value of the METU Executive MBA Digital Marketing program is not included in the curriculum
When I applied for the METU Executive MBA Digital Marketing economist program, I was not looking for a new profession.
What can we learn from the 007 logo? A forgotten designer's masterpiece
How can an entire brand be condensed into a single visual symbol – and why does the creator sometimes remain invisible?
When the algorithm devours the clicks – the real price of AI Slop
What threat does AI Slop pose to content creation – and why is authenticity the only weapon that the algorithm cannot replicate?
This is not sex. This is bad branding.
The anatomy of non-consensual personal branding, or only build your personal brand with your penis if you are a porn star.
Michael Jackson's accident in the Pepsi campaign: what really happened?
How a pyrotechnic accident became a media story – and why so many legends grew around it?
What makes hotel marketing a system and not a collection of campaigns?
Part II. The strategic backbone and the digital ecosystem: where it is decided whether PPC burns money or strengthens the system
The wild story of the world's first branded chicken
Around 1970, even in the developed West (pronounced USA), there was no such thing as someone buying chicken based on a brand name... CHICKEN. Chicken is chicken. That's it. Nothing more. People bought whatever was available in the store. No matter how much you craved chicken, you had no brand preference – thus no brand loyalty either. Then came a copywriter named Ed McCabe.
10 advertising media marketing tools that today's marketers don't even recognize by name
Ten advertising media, ten stories, or an unconventional walk through the Secret Museum of Marketing.
What makes hotel marketing a system and not a collection of campaigns?
Part I – When thinking in hotel marketing channels instead of a system.
This is how to build a love brand, or the paradox of a developing brand
When the business is already a love brand, but the marketing is still learning how to showcase it...
Szilárd Béres: This is what the future of the Hungarian advertising and marketing industry will look like
Get to know Béres Szilárd's 2-5-10 year marketing roadmap: this is the secret to competitiveness for the next decade!
2025: Did we expect more?
Here is the 2025 YearCompass: following up on the promised trends in the new marketing reality.
#marketingpunk year-end review 2025
This is the – contains traces of truth – marketing year-end review 2025. With your tacit consent, I will now take you on a journey to show you the world through my eyes. I won't say, come with me into the trees, let's lie down on the grass and let the hours pass. I can only dare to show glimpses of that with the sound of caffeine and laptop fan buzzing...
Hungarian agency among the winners of the Clio Grand Prix
The Umbrella Collective's Clio Grand Prix-winning project demonstrated how to provide an effective creative response to a real tragedy.
The gradual rise of a Machine Economy – Or the economy of machines
Many signs indicate that machines – which are obviously not humans – will have a separate economy. It may be sooner than you think…