How a pyrotechnic accident became a media story – and why so many legends grew around it?
What makes hotel marketing a system and not a collection of campaigns?
Part II. The strategic backbone and the digital ecosystem: where it is decided whether PPC burns money or strengthens the system
The wild story of the world's first branded chicken
Around 1970, even in the developed West (pronounced USA), there was no such thing as someone buying chicken based on a brand name... CHICKEN. Chicken is chicken. That's it. Nothing more. People bought whatever was available in the store. No matter how much you craved chicken, you had no brand preference – thus no brand loyalty either. Then came a copywriter named Ed McCabe.
10 advertising media marketing tools that today's marketers don't even recognize by name
Ten advertising media, ten stories, or an unconventional walk through the Secret Museum of Marketing.
What makes hotel marketing a system and not a collection of campaigns?
Part I – When thinking in hotel marketing channels instead of a system.
This is how to build a love brand, or the paradox of a developing brand
When the business is already a love brand, but the marketing is still learning how to showcase it...
Szilárd Béres: This is what the future of the Hungarian advertising and marketing industry will look like
Get to know Béres Szilárd's 2-5-10 year marketing roadmap: this is the secret to competitiveness for the next decade!
2025: Did we expect more?
Here is the 2025 YearCompass: following up on the promised trends in the new marketing reality.
#marketingpunk year-end review 2025
This is the – contains traces of truth – marketing year-end review 2025. With your tacit consent, I will now take you on a journey to show you the world through my eyes. I won't say, come with me into the trees, let's lie down on the grass and let the hours pass. I can only dare to show glimpses of that with the sound of caffeine and laptop fan buzzing...
Hungarian agency among the winners of the Clio Grand Prix
The Umbrella Collective's Clio Grand Prix-winning project demonstrated how to provide an effective creative response to a real tragedy.
The gradual rise of a Machine Economy – Or the economy of machines
Many signs indicate that machines – which are obviously not humans – will have a separate economy. It may be sooner than you think…
The price of trust in the age of AI – In the ethical maze of marketing
Transparency, awareness, and human control: how did marketers adapt to the ethical questions of AI in 2025?
The glorious memory of bygone car advertisements – Part 3
Technology and desires: car advertisements from the last century that not only sold but also told stories.
Sports and marketing Part 2
Sponsorship, naming rights, licensing, and the latest collaboration trends in the world of sports
Greenwashing: Trick or trap for brands?
How can greenwashing pull your brand back, and why will trust be the most important capital in marketing?
Light and Message: The marketing secrets of Budapest's neon advertisements
Under the microscope: the golden age and brilliant messages of capital city neon advertisements.
Creativity behind the numbers
Why do we remember certain advertisements for years while forgetting others by the end of the commercial break? The answer is not always the annoying jingle, but rather creativity.
Art, code, and AI: how CodePunk is shaping the creative industry
CodePunk is revolutionizing visual storytelling and creation with the help of AI while offering new market solutions for the creative industry.
Artificial intelligence in marketing: Prepared or anxious?
How is artificial intelligence fundamentally changing the daily work of Hungarian marketers?
The most memorable advertisements of National Geographic from the ’60s and ’70s
This is how National Geographic's advertisements shaped consumer desires – storytelling, visuality, and legendary brands in the era's most authentic printed magazine.